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BrandWest is dedicated to the belief that fresh design creativity guided by solid strategic thinking produces powerful and effective brand solutions

Our depth of experience, expertise, and passion helps our clients to build valuable and enduring brands that connect meaningfully with their target audiences.
Our Partners

Larry Roellig and Ramsey Said together share more than 50 years of experience in brand strategy, brand identity, consumer packaging, and brand name development while working for world-class design consultancies.

They have accomplished major programs for such leading companies as 3M, Coca-Cola, Frito-Lay, Starbucks, General Mills, Kraft, Brown-Forman, Del Monte, Nestlé, Clorox, Safeway and many others.

Our Process

The critical first steps in our process include analyzing the brand, understanding the brand by discovering its perceptions and attributes, and clearly defining the brand promise in order to establish strategically sound positioning and goals.

Our creative phase includes the development of key brand identity components as well as a proprietary brand visual language. Design implementation employs these critical tools to extend the brand identity system across a broad range of applications.


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